Charity website design is something that we strongly feel needs more emphasis placed on it. From the perspective of the charity there are 2 main reasons for this. Firstly, to increase awareness of their cause by being visible online, and getting their message across in a clear and concise way. Secondly, to be able to raise more funds to keep the charity able to do the great work they do.
As with any organisation, having a solid online presence is the first step in the process. However, it goes a little bit beyond that for a charity website design. Due to the nature of the organisations it’s even more important that the website engages with users on a more emotional level.
Allowing users to invest on an emotional level will mean they are more likely to raise awareness of the charity by sharing content from the charity with their friends and family.
This is ultimately the goal of any charity website, to engage with a user and have them want to spread the message of their work.
Having a professionally designed website that is beautifully optimised for mobile devices and ease of use is the first step to achieving this.
There’s nothing quite like having someone recommend your website to their family and friends. In an age where most of us keep in touch with loved ones over the internet via social media it’s imperative that your charity website allows users to instantly, and regularly, share what they’re learning about.
People will naturally be more likely to click on a link shared by someone they know, especially if it’s something that their friend/loved one cares about. If you’ve gone to the effort of creating a great website for people, make sure that it can easily be found…especially by those who aren’t looking in the first place.
Naturally, people are impulsive. Take advantage of this by allowing them to get involved/share/donate at any given opportunity. Your website has engaged someone and got them emotionally involved in your project or cause, don’t let them overthink and leave your website without taking further action.
Somewhere on every page, or throughout the page, make it easy and simple for users to be able to find a button to help your charity. If it’s difficult for them to find this there is a good chance they just won’t bother.
As with call to actions, do the same with social sharing buttons. Allow users to instantly be able to share what they’re looking at, don’t make them have to copy and paste a URL across from one website to another, most people just won’t do this.
This really goes without saying for all websites, but some charity websites really do need it more than your average website. If, for example, you have a charity that helps people with visual impairments then it should really go without saying that your website should accommodate users who are visually impaired.
You never know who is going to share your website or who with. People from different countries can easily find their way there. When they get there make sure that they can understand what you do, and all of the good that it does for the world. This can be as easy as simply using Google Translate on your website. Just because someone isn’t local to you, or your cause, doesn’t mean that they wouldn’t want to help you.
Your charity website design not only needs to tell people what you’re aiming to achieve, it needs to tell them what you HAVE achieved. There is no better way to connect with people emotionally than to show them examples of how you have helped those in need.
If, for example, you run a dog rescue and re-homing centre then show everyone the great work you’ve done. Give some examples of dogs who came to you in need, and who you helped get back to health and ultimately find that forever home. Provide people with pictures to show transformations and get testimonials all of those involved. The more you can make people fully understand the value of what you do, and show them it working, the more likely they will be to connect with you. In turn this will lead them to help support you, either by donating, raising awareness themselves, or better yet raise funds on your behalf.
Speaking of allowing people to raise funds on your behalf, this is one of the most important functions of your charity website design and functionality. It’s easy enough to register with the likes of Just Giving and Virgin Money Giving, however this isn’t the best approach you can take.
Both of these options mean that people have to leave your own website to set up an event to raise funds. This in itself isn’t ideal as it takes people away from your website. Your website that reflects your brand and everything you stand for. On top of this The Online Giving Study discovered that people give 38% more when donating via a ‘branded donation page’.
A great option here is to use a branded donation portal from +moregiving which allows users to set up fundraising events and accept donations to these events. Combining this platform with a well designed primary website will instil trust in your donors and supporters increasing the amount of funds raised for your charity.
If what you’ve read so far has got you thinking about your own charity website design then why not get in touch to arrange a free consultation. We’re more than happy to help guide you through exactly how we can help you achieve more for your charity via its online presence and its brand image. We work closely with charity fundraising experts +moregiving and we’re sure we can help you to grow your charity further.