ladies fitness & wellness.

Ladies Fitness & Wellness (LFW) are a 30 minute workout for women, and one stop shop for their fitness and diet needs. They approached us as they felt it was time to overhaul their dated brand identity and website design. We created a new light, fresh and exciting brand, alongside striking marketing and in-house materials. We also built a mobile friendly website that reflected their new image.
LFW Marketing Material
LFW Gym Photo
LFW Website Homepage
LFW Business Card
LFW Supplements
LFW Website on Tablet
LFW Site Posters
LFW Gym Photo

what we did.

website design.

We created a brand new mobile friendly website that is user focused. Having an instant impact was crucial and the use of large images, bold headings and vivid colours ensured that anyone visiting the LFW website would be left with a lasting impression of the business.


The existing LFW brand was very muted and dated. It needed to reflect the modern and constantly evolving landscape of the fitness industry. We created a new colour palette  for them consisting of bright vibrant colours that are both exciting and welcoming. Combining this with large typography shows a brand that is proud and excited by what they do.

corporate photography.

One of the most important aspects a new customer will look at when choosing a gym is the surroundings they will be working out in. The photos used by LFW needed to accurately reflect the professional and welcoming experience members feel when they join. As well as photos of the premises we also compiled a library of stock images to be used in marketing material.

client comment.

Having had our brand in place for so many years it was a daunting task changing it. Foundation however put us at ease from the start and we knew our brand was in safe hands. Their knowledge of how branding impacts your business is incredible and the end result really shows off who we are and what we’re about.

The way they have utilised the new brand throughout the marketing material and website design is outstanding and really represents LFW as the modern, exciting gym that we are. Thank you so much!