Category

Branding
They were once a staple in the wallets of a good proportion of people. From business owners and freelancers to everyone in between. Business cards were everywhere and everyone felt the need to have one. However, in a world of technology and smartphones they appear becoming less common in day to day life. Why is this?...
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We all see a great logo design nearly everyday of our lives. So why is it that we all see so many bad ones as well? The great logo designs out there don’t appear to be much on the surface. What makes them great, and how can you achieve the same when it comes to...
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You’ve spent a lot of time and money developing and nurturing your companies brand identity, it’s something that you’re really proud of and something that you are very protective over. Brands carry reputations and perceptions of companies so it is definitely something that you need to look after.
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I’m sure if you ask the large majority of designers around they will tell you that a high percentage of businesses out there would resent paying a professional designer to revamp their existing brand image and website design, or even create ones for them as a start-up.
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As a logo design and brand identity specialist this is a topic has haunted me throughout my career. There have been countless discussions, not just with clients, but with friends and family in order to explain the value of what it is that I do and why cheap logo design isn’t the bargain it seems.
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