foundation design blog.

Welcome to the Foundation design blog. Here you will find articles and insights about anything and everything to do with web design, brand and logo design. As well as information and opinions on photography and how to improve your marketing campaigns.

What makes a great logo design?

We all see a great logo design nearly everyday of our lives. So why is it that we all see so many bad ones as well? The great logo designs out there don’t appear to be much on the surface. What makes them great, and how can you achieve the same when it comes to...
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GP Surgery Website Design

If there’s any industry that moves forward and evolves as fast as the web industry it’s medicine and healthcare. It’s amazing to see how many GP surgeries have such out of date websites at the moment. A GP surgery website needs to reflect the forward thinking and professional approach the surgery takes in its daily...
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Charity website design

Charity website design is something that we strongly feel needs more emphasis placed on it. From the perspective of the charity there are 2 main reasons for this. Firstly, to increase awareness of their cause by being visible online, and getting their message across in a clear and concise way. Secondly, to be able to...
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Small business website design

Small business website design is something we do on a regular basis here at Foundation. Although it may seem like a no-brainer that all businesses, regardless of size, should have an online presence, an alarming number of small businesses do not feel the need to have a professionally designed website, or even have a website...
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Just Eat Alternative – More control, less commission

At Foundation we recently completed a web design project for a cafe and takeaway business who were tired of paying high costs, and wanted a Just Eat alternative. I’m sure that they’re not alone in feeling this way. I know to a lot of business owners it seems like the easy and logical solution to...
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So your brand’s been copied?

You’ve spent a lot of time and money developing and nurturing your companies brand identity, it’s something that you’re really proud of and something that you are very protective over. Brands carry reputations and perceptions of companies so it is definitely something that you need to look after.
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Hiring a professional designer will earn you money.

I’m sure if you ask the large majority of designers around they will tell you that a high percentage of businesses out there would resent paying a professional designer to revamp their existing brand image and website design, or even create ones for them as a start-up.
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Cheap logo design: 5 reasons you should avoid it.

As a logo design and brand identity specialist this is a topic has haunted me throughout my career. There have been countless discussions, not just with clients, but with friends and family in order to explain the value of what it is that I do and why cheap logo design isn’t the bargain it seems.
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What should you expect from a web design project?

As a business owner, charity or organisation founder, you will at some point have to consider your online presence. This can be tricky, and somewhat daunting if you’re not the most technically minded of people. However, it doesn’t have to be this way. We’re going to try and explain, in the simplest way we can,...
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