Responsive or bust…?

The world of mobile internet is nothing new anymore, in fact, more of us browse via our mobile devices now than on traditional desktop or laptop PC’s. So it’s no surprise that when it comes to the web industry this is something that has to be taken into account when developing a new website for someone.

the early days.

Going back a few years you will have noticed the emergence of dedicated mobile websites (these are websites starting that made browsing through a website possible on a mobile device, even before smartphones. Dedicated mobile sites were a revelation, and a must have if you really wanted to make your web presence effective to ALL people accessing your website.

However, back then mobile browsing was still in its infancy and you could probably have gotten away without a dedicated mobile site as only a very small percentage of people would be browsing this way.

changing tides.

In recent years, everything seems to have flipped around, and that’s because it has. In 2015 mobile browsing overtook that of traditional PC based browsing. This means that more of your customers are now browsing your website on their phones and tablets and your website needs to be accessible to them.

Those who opted for a dedicated mobile website in the early days are still probably safe in the knowledge that it still works and their site is still easily viewed for everyone. But what about everyone else who didn’t?

You may, or may not, have noticed that you rarely see the http://m. in front of your favourite websites these days, even the BBC scrapped it last year, and that’s because of something newer and much more cost effective. Responsive design.

why responsive design?

It really boils down to 2 reasons. Price, and flexibility. If you have a dedicated mobile website, you have to have 2 different websites designed and built, obviously this costs more. Responsive websites are one design and build that fluidly adapts to whatever device it’s on. So only one design, and one build which means lower costs!

The second reasons is that they’re more flexible when it comes to different devices. A dedicated website will  display itself on a tablet the same way as if it were being viewed on a phone. Obviously a phone and a tablet are vastly different and a website designed to look great on a phone will look empty and bare when viewed on a tablet. A responsive design will simply change its layout to best fit the device it is being viewed on. This offers users a much more enjoyable experience.

so, responsive or bust?

Considering the fact that OVER HALF of your customers are accessing your website on a mobile device can you really afford not to have a responsive design for your website? It really isn’t an option any more, it’s simply too big of an issue to ignore.

Here at Foundation we only build responsive, mobile friendly, websites. And because that’s how we build every website there’s no hidden cost to upsell you to a mobile friendly option. To find out more about how a responsive website design can benefit your business get in touch today!

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About the author

Foundation is a graphic design agency and web design agency founded by freelance logo and brand identity design Mark Sims - 'The Logo Mark'.

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